The Moov activity tracker was launched 02/27/2014 with a crowd funding campaign. They did the crowd funding on their own site, rather than using Kickstarter, FundAnything, IndieGoGo, or another crowd funding tool. I was super excited about the possibilities and signed on 2/28 as an early backer.
Gizmodo did a nice writeup Moov Might Be the Most Advanced Fitness Wearable Yet about the device and the company when it was announced in February 2014. The article is worth reading for more history and explains that one of the three co-founders, Nikola Hu was a former engineer at Apple who also worked on the Xbox HALO series.