As activity trackers start to become more popular and more and more people are getting into running, there is a bit of convergence happening. Full-blown GPS watches from major manufacturers are starting to add step tracking and at the same time, companies who are making activity trackers are coming out with more advanced products. This is a traditional path of disruption. You have cheaper single function items start to get more and more advanced and they eat up the marketshare from the bottom. By the time the larger established players see what is happening, they have become an also ran. This theory taught by Clayton Christenson is described in Wikipedia’s article Disruptive innovation.
The Fitbit Surge bills itself as a Super Watch. Does it deliver on its promise? Let’s break it down.